Cheetos are on a mission to become a cult Gen Z brand, built on fashion and culture.

We used the iconic Cheetos dust to launch a campaign in collaboration with artist Navinder Nangla.
A chance meeting that turned into the perfect moment to create mischief.

And we dropped exactly where Gen Z live; on socials and IRL.
Told through influencer led storytelling, a one-hour limited fashion drop and creator amplification.

Shortlisted for the Greatest Creative TikTok Ad Awards 2025