There’s been a cultural shift away from gorpcore, with audiences turning away from the surface-level trend and instead, using their products
as intended.

For those that haven’t quite got the memo yet, the Mammut Mountainwear Rescue team were born.

Building on the success of the brands previous campaign, Not A Streetwear Brand, we created the fictional division that was tasked with liberating mountainwear from its gorpcore captors.

Just another mission that shows the unwaving dedication
Mammut has for the mountians.