Mammut // Not A Streetwear Brand
The outdoor category leaders have sold out to the world of streetwear.
To disrupt the category, Mammut wanted to put down a marker by speaking directly to the mountain purest alienated by those brands on a scale like never before.
We teased our activation by showing up with tactical OOH.
Not forgetting to visit Mammut’s competitors to make sure they got the message.
Amplifying things further with content creators escaping the city to spread the Not A Streetwear Brand message.
Picking up organic PR and social pick up.
