The Gym Group // There’s a Gym Group round the corner
In order for a gym membership to be valuable, people have to believe they’ll actually make it to the gym.
Meaning your goals are easier to achieve with a Gym Group close by because they are the most convenient.
We launched with films that pointed fun at some of the unorthodox ways people try and get a workout in - living across paid social channels.
Going OOH across UK cities, making sure to show up in close proximity to The Gym Group locations.
Creating audio ads that summed up the struggles with home workouts.
And getting platform specific with lo-fi TikTok ads that resembled the message of our brand films.
Featuring as The Drums Ad of the Day.